Feifei Xu

Prof. Feifei Xu

Prof. Feifei Xu is currently the Assistant Dean ofSchool ofHumanities,Southeast University,China. She is the Director of Centre for Ecotourism and Regional Development,SoutheastUniversity. Feifei gained her PhD from Nanjing University, China in collaboration with University of Waterloo，Canada, where she was trained and supervised by Prof. Geoffrey Wall from School of Geography, Faculty of Environment Studies. She worked at Nanjing University of Finance and Economics, andNanjingUniversity before she moved to theUK. She worked at Bournemouth University,UK as a Senior Lecturer, where she gained her PGCE and her Certificate of Doctoral Supervision. In 2014, Feifei joined the School of Humanities,Southeast University.

Prof. Xu has maintained a productive research agenda with over 50 peer-reviewed papers such as ‘Tourism Management’(SSCI), ‘International Journal of Tourism Research’(SSCI) , ‘International Journal of Travel and Tourism Marketing’(SSCI) , ‘Asia Pacific Journal of Tourism Research’(SSCI) etc. And she served as Principle Investigator of grants and sponsored projects with funding from such sources as British Academy, Chinese National Nature Science Foundation, and China’s Ministry of Education. She has supervised three PhDs and supported over 30 masters’ students’ dissertations. Her research interests include sustainable tourism, cross cultural issues, and digital and smart tourism. Feifei has been awarded two “Best Research Paper Award’ at international conferences.

Prof. Xu sits on the Standing Committee of Chinese Association of Tourism Geography. She is a fellow of UK National Higher Education Academy, a member of International Federation for IT and Travel & Tourism (IFITT), and a member of Asia Pacific Tourism Association (APTA). She is a grant reviewer of Chinese National Natural Science Foundation, and a reviewer for many tourism journals. Prof. Xu also holds two visiting professorships fromAnhuiNormalUniversity andHainanNormalUniversity.

Some of her recent work can be found as follows:

Selected Journal Publications:

Xu, F; Buhalis, D.; Weber, J. (2017) Serious Games and the Gamification of Tourism, Tourism Management 60，244-256. (ABS 4*, SSCI)

Fox, D. & Xu, F*. (2016) Evolutionary and socio-cultural influences on feelings and attitudes towards nature: a cross-cultural study, Asia Pacific Journal of Tourism Research. DOI: 10.1080/10941665.2016.1217894 (SSCI，corresponding author)

Zhang,H; Xu, F*; Lu, L；Yu L．(2016) The Spatial Aggregation of Museums, a Case Study inLondon. Journal of Heritage Tourism.（corresponding author) DOI：10.1080/1743873X.2016.1167213

Zhang,H; Xu, F*; Leung, H.H. & Cai, L. A. (2016): The Influence of Destination-Country Image on Prospective Tourists’ Visit Intention: Testing Three Competing Models, Asia Pacific Journal of Tourism Research, 21（7）: 811-835 DOI: 10.1080/10941665.2015.1075566 (SSCI，corresponding author)  

Xu, F. & He, Y. (2016) The Multi-dimensional relationship of Trust in Tourism Activities. Journal of Southeast　University (philosophy and social sciences). 18(3)：39-46 (in Chinese)

Xu, F. & He, Y. (2016) A review of environmental ethics and sustainable tourism behavior. Progress in Geography. In Press.(in Chinese)

Feifei Xu, Feng Tian, Dimitrios Buhalis, Jessika Weber,Hongmei Zhang (2016) Tourists as Mobile Gamers, the Gamification for Tourism Marketing.Journal of Travel and Tourism Marketing. 33(8).http://dx.doi.org/10.1080/10548408.2015.1093999.(SSCI)

Hongmei Zhang, Feifei Xu, Lin Lu & Yu Lei (2015): Cultural Capital and Destination Image of Metropolitans: A Comparative Study ofNew York and Tokyo Official Tourism Websites in Chinese, Journal of China Tourism Research, 11(2)：121-149 

Feifei Xu & Dorothy Fox(2015) The National Park Systems in theUK and US, a Comparative Study. Tourism Tribune 30(6):5-8 (in Chinese)

Xu, F.; Fox, D. (2014) Modeling Attitudes Towards Nature, Tourism, and Sustainable Development in Protected Area Tourism. Tourism Management. 45, December, 142-158（SSCI，impact factor 2.571， ABS 4*）

Xu, F.; Fox, D.; Zhang, J.; Cheng, S. (2014) The Institutional Sustainability of Protected Area Tourism: Case studies ofNew Forest National Park,UK and Jiuzhiagou National Scenic Area,China. Journal ofChina Tourism Research. 10（2）：121-141

Cheng, S.; Zhang, J.; Lu, S.; Xu, F.; Zhang, H. (2011) Influence of Tourists’ Environmental Tropisms on Their Attitudes to Tourism and Nature Conservation in Natural Tourist Destinations: A Case Study ofJiuzhaigouNational Park inChina. Chinese Geographical Science 21(3): 377-384(SCI)

Xu, F; Morgan, M; Moital, M. (2011) Cross Cultural Segments in International Students Travel—An analysis of the British and Chinese Market, Tourism Analysis 16(6): 663-675 (ABS 2*),

Cheng, S; Xu, F; Zhang, J. Zhang Y. (2010) Tourists' Attitudes Toward Tea Tourism: A Case Study inXinyang,China. Journal of Travel & Tourism Marketing, 27（2）：211 – 220 (ABS 1*, SSCI)

Cheng, S., Zhang, J., Zhu, Z., Xu, F. (2010) On Internationally Marketing Jiuzhaigou National Park After Wenchuan Earthquake Journal of China Tourism Research6 (3), pp. 310-324

Cheng, S., Zhang, J., Fox, D., Xu, F. (2010) Study on CTW's Distribution and Online Marketing Effects Journal ofChina Tourism Research 6 (4), pp. 383-395

Cheng, S., Zhang, J, Xu, F, Liang, Y. (2010)Effect of residents’ tourism development expectation and tourism impacts perception on their attitude towards tourism in natural tourist destination: A comparative study betweenChina’s Jiuzhaigou and theUK’sNew ForestNational Park . Geographical Research, 29(12): 2-12 (In Chinese)

Cheng, S., Zhang, J, Xu F 2010 Comparative study on Community attitude towards tourism in national parks. Acta Ecologica Sinica 30(24): 1-8 (In Chinese)

Xu, F; Morgan, M. 2009 Student Travel Behaviour—A Cross Cultural Comparison International Journal of Tourism Research 11(3): 255-268 (ABS 2*, SSCI)

Morgan, M; Xu, F. 2009Student Travel Experiences, Memories and Dreams. Journal of Hospitality Marketing and Management 18(2-3): 216-236

Cheng, S; Xu, F. Zhang, J. 2009 Comparison of Nature Tourism Planning Administration Modes between Chinese Scenic Sites and British National Parks—case study on Chinese Jiuzhaigou Scenic Site and New Forest National ParkChinese Landscape Architecture 25(7): 43-48(In Chinese) 

Xu, F; Wall, G 2007 Ecotourism inYancheng Wetland,China. Tourism Recreation Research 32(1): 11-20

Xu F, Wan X, Yang D 2007 The Development Model of Tourism in Wetland AreasChinese Journal of Ecology26（5）：771－774(In Chinese)

Jiang H, Xu, F, Cai Y, Yang D, 2006 Weathering the Characteristics of Sloping Fields in the Three Georges Reservoir AreaPedosphere 16(1): 50-55(SCI)

Xu, F., Yang, D., Huang, Z. 2005 Evaluating Ecotourism in Wetland Areas Based on Entropy Technology andAHP - A Case Study on Red Crowned Crane Wetland Nature Reserve in Yancheng, Jiangsu. Economic Geography 25(5): 707-719. (In Chinese)

Xu, F., Liu, P., Bai, X. 2004 Applying “entropy technology based onAHP” to scenic spots planning evaluation. Geographical Research 23(3): 395-402 (In Chinese)

Xu, F. 2003 Study on Patterns of Ecotourism and Sustainable Development in Coastal Zone—Case Study onLianyungang,Jiangsu,China. Economic Geography 23(4): 547-550. (In Chinese)

Chapter in Books:

Xu, F.; Webber, J.; Buhalis, D.; 2014Gamification in Tourism. In X. Zheng.; L. Tussyadiah. (ed.) Information and Communication Technologies in Tourism 2014. pp 525-538. Springer: Cham.

Xu, F. Tourism in Rural Wetlands. in Rural Tourism, Theories and Practices Development edited by Dayuan Yang (2005),Jiangsu Technology Press. (In Chinese)

Xu, F. Tourism Facility Planning in Tourism Planning edited by Lixiu Ren (2002), China Forest Press. (In Chinese)

Some of the Funded Projects:

2017-2020 Chinese National Science Foundation：Personalized Recommendation System and its Optimization to Tour Operators Based on Thematic Modeling, a Big Data Approach. (Co-Investigator)

2016-2019 Chinese National Nature Science Foundation: The Mechanism and Effect of Environmental Ethics to Sustainable Tourism Behavior, A Cross Cultural Perspective (Principle Investigator)

2016-2017 Jiangsu Provincial Government Think-tank Project: The dynamics of trust between host and guest in the tourism context. (Principle Investigator)  

2015-2017 Southeast University Talented Young Staff Project: The Sustainable Development of Rural Tourism from an Environmental Ethics Perspective. (Principle Investigator)

2014-2015 Southeast University Pilot Project: The Green Tourism Behavior based on Theory of Planned Behavior. (Principle Investigator) 

2014-2014 Southeast University Project: Post Olympic Era: Tourism Development inNanjing (PI ) 

2013-2014 The Association ofChina Tourism Attractions Consultancy Project: Guidelines forChina Smart Tourism Attractions. In collaboration withBeijing Union University,China. (Investigator) 

2013-2015 Hainan Provincial Tourism Administration Consultancy Project：The Sustainable Development of Costal Tourism inHainan. In collaboration withHainan Normal University,China (Investigator). 

2013-2017 China National Science Foundation Key Project：The Process, Dynamics and Patterns of Urban Tourism inChina. In collaboration withAnhui Normal University,China (Investigator). 

2012-2013 BU Fusion Project: Tourism and Gamification via mobile phone (Principle Investigator).

2012-2015 BU PhD Studentship Project ‘Augmented Reality Gaming: A New Paradigm for Tourist Experiences’ (First Supervisor) 

2008 Jiangsu Provincial Tourism Bureau Consultancy Project: Tourism Master Plan for GrandCanal of Jiangsu,China. In collaboration withNanjing University,China (Investigator)

2007--2008 British Academy Project: How sustainable is ecotourism in protected areas in China and the UK’(Principle Investigator).

2005--2006 NanjingUniversity of Finance & Economics Project: Community based ecotourism in Northern Jiangsu,China (Principle Investigator)

2004--2005 Nanjing Tourism Administration Bureau Project: Ecotourism planning forNanjing (Co-Principle Investigator)

2003--2004 Canadian International Development Agency (CIDA) Project: EcoplanChina (with collaboration ofUniversity of Waterloo,Canada) (Investigator)

Office hours:Please email: feifeixu@seu.edu.cn to book an appointment